BLOG POST: Initials Logo
Select, Refine, Construct
BLOG POST: Surface Design Tessellation
1: The first logo employs a pattern of regular hexagons, where repetition creates a uniform, rational rhythm. Visually, it conveys a sense of architecture and order—each unit resembling a stable “badge.” This rhythm feels more steady and restrained than the first design, projecting an impression of “authority and professionalism.” The second pattern establishes visual rhythm through the repetition of highly handwritten-style “HZ” elements. The tilt angle and stroke direction of each “HZ,” combined with surrounding dot-like accents, infuses the composition with dynamic movement, creating a “rhythmic pulse” reminiscent of sweeping brushstrokes. This rhythm imbues the pattern with vitality, as if flowing or breathing, lending it a warmer visual quality. 2: The first logo employs geometric forms (hexagonal frame, serif font) to represent rationality, precision, and structural beauty. When hexagonal units are tiled, they reinforce this geometric order, creating an overall...
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