BLOG POST: Surface Design Tessellation

 

 

1:  The first logo employs a pattern of regular hexagons, where repetition creates a uniform, rational rhythm.

Visually, it conveys a sense of architecture and order—each unit resembling a stable “badge.” This rhythm feels more steady and restrained than the first design, projecting an impression of “authority and professionalism.”

The second pattern establishes visual rhythm through the repetition of highly handwritten-style “HZ” elements.

The tilt angle and stroke direction of each “HZ,” combined with surrounding dot-like accents, infuses the composition with dynamic movement, creating a “rhythmic pulse” reminiscent of sweeping brushstrokes. This rhythm imbues the pattern with vitality, as if flowing or breathing, lending it a warmer visual quality.

2: The first logo employs geometric forms (hexagonal frame, serif font) to represent rationality, precision, and structural beauty.

When hexagonal units are tiled, they reinforce this geometric order, creating an overall style that feels stable, sophisticated, and systematic.

If the first logo resembles a “free-spirited artist,” this one embodies a “rational designer.”

The second “HZ” inherently carries a handwritten, casual, slightly street-inspired or artistic geometric quality. Its tiled expansion preserves this order within irregularity.

The overall visual tone is free, creative, youthful, and distinctive—perfectly reinforcing the logo's original artistic character.

3: First Pattern Density: Moderate density allows each hexagon to stand independently while maintaining cohesion, creating a visually balanced composition.

Lines: Delicate borders paired with clean serif lettering convey elegance and refinement.

Color: The warm brown primary hue conveys stability and natural charm; the gold hexagon in the upper right adds highlights and depth, breaking monotony and creating a focal point.

Second Pattern Density: Dense arrangement creates a substantial, impactful composition while enhancing rhythmic flow.

Line Weight: Bold primary lines maintain logo presence, while delicate dotted accents add dimensionality.

Color Gradation: Transitions from beige to teal to deep blue establish a warm-to-cool spectrum. Warm-toned areas feel light and approachable; cool sections convey stability and depth. The overall design balances dynamism with equilibrium.

4: Both logos can serve as surface decorations, backgrounds, or fabric patterns.

The first is particularly suited for brand packaging (e.g., gift boxes, paper bags, covers),

premium stationery or office supplies (e.g., folders, notebook covers),

and website or brand display backgrounds (conveying professionalism and trustworthiness).

Its orderly repetition makes the pattern ideal for large-scale applications without overpowering the design.

The second logo is well-suited for textiles (such as apparel prints, scarves, bags, etc.),

visual backgrounds (like brand posters, website backgrounds, business card reverses),

wrapping paper or branded merchandise (embodying creativity and personality).

Its dynamic feel makes it perfect for brand scenarios emphasizing “vitality, creativity, and self-expression.”